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SEO marketing: all you need to know - Featured image

Chances are that you’ve heard of SEO, or Search Engine Optimisation. But what is it, really? Simply put, SEO marketing is the process of using various techniques to improve your website’s ranking in search engine results pages (SERPs), with the goal of earning more traffic and conversions.

While that may sound like a mouthful, don’t worry – we’re here to break it down for you. Keep reading to learn everything you need to know about SEO marketing, including:

 

1) What is SEO marketing?
2) The benefits of SEO marketing.
3) How to get started with SEO marketing.

 

What Is SEO Marketing?

As we said above, SEO marketing is the process of using various techniques to improve your website’s ranking in search engine results pages. But what does that actually entail?

Here are a few common methods used in SEO marketing:

Keyword research:

One of the most important components of SEO is finding the right keywords to target. This can be done through keyword research, which involves using tools like Google’s Keyword Planner to identify high-traffic (and ideally, low-competition) keywords that you can rank for. Once you’ve identified some promising keywords, you can then incorporate them into your website’s content (more on that below).

On-page optimisation:

Once you’ve targeted some keywords, it’s time to start optimising your website for them. This involves making sure that your website’s title tags, meta descriptions, header tags, and other elements all include those keywords. This not only helps search engines understand what your website is about, but it also helps searchers see that your website is relevant to their search query.

Link building:

Link building is the process of earning links from other websites back to your own site. Links are one of the major ranking factors for Google, so building links can be a great way to improve your website’s SERP position. There are a number of ways to build links, such as guest blogging or directories submissions.

 

Content creation:

Creating high-quality content is essential for any successful SEO marketing campaign. After all, what’s the point of ranking highly in SERPs if searchers don’t actually want to read what you have to say? That’s why it’s important to create content that is informative and engaging – something that will actually encourage people to stick around once they land on your website. A good mix of both blog posts and static pages can help you achieve this goal.

If you’re ready to take your business’s digital marketing efforts to the next level, then SEO marketing may be right for you. By utilizing the techniques described above, you can start working towards improving your website’s SERP position and earning more traffic and conversions from organic searchers. Ready to get started? Contact us today!

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