Web Design + SEO for Electricians
When someone's power goes out on a Sunday night, they're searching Google — not scrolling Facebook. If you're not showing up, that call goes to a competitor. We fix that.
// SPECIAL OFFER — LIMITED TIME
Free 5-page website build when you sign up to any plan.
This offer could end any day. No coupon needed — mention it on your call.
// THE ELECTRICIAN'S PROBLEM
Where Most Electricians Are Starting From
When we talk to electricians about their online presence, we find one of three things:
A Facebook page they haven't posted on in months — no search presence, no reviews strategy
A single-page website a mate built three years ago — slow, not mobile-optimised, not ranking for anything
Nothing at all — just word of mouth and Hipages, which sends every lead to five electricians at once
None of these compound. Word of mouth stops when you stop working. A website you own builds authority every month — and keeps working while you sleep.
// WHAT WE BUILD
Your Electrician Website
Built to turn searchers into callers — fast, bespoke, hard-coded:
01
Click-to-call front and centre
Emergency electrical calls don't fill in forms — one tap to reach you
02
Service pages
Switchboard upgrades, power outages, hot water, solar wiring — each targeting the right searches
03
Service-area pages
Show up across your suburbs, not just one postcode
04
Reviews + credentials
Licence number, insurance, Google reviews — trust signals that get the call
05
Quote + booking forms
Wired into your CRM — no lead falls through the cracks
06
Sub-second load speed
Emergency searches won't wait for a slow site — we build fast by default
// LOCAL SEARCH
Google Business Profile — The First Thing We Fix
For local trades, Google Business Profile is the highest-impact move. Most electricians have it set up incorrectly — wrong categories, missing services, no review strategy. We fix all of that before anything else.
Category optimisation — we check what your highest-ranking competitors are using and set yours correctly
Service areas and hours — including after-hours emergency availability if relevant
Review strategy — how to get more Google reviews consistently without spamming customers
Local map pack visibility — the three results that appear before organic listings, where most local clicks go
// THE CRM
Not Just a Website — a Business Back-End
Most electricians manage leads through WhatsApp, missed calls, and a notebook. Things fall through. Quotes go unfollowed. Jobs get lost. We fix that too — a CRM is included with every plan by default.
Lead capture — every enquiry, in one place
Every form submission, call, and message lands in your CRM. Nothing disappears into an inbox.
Calendar and booking management
Customers can book jobs directly. You see everything in one calendar — no double-bookings, no back-and-forth.
Client communication history
Every quote, message, and job note attached to the client record. When they call back six months later, you know exactly who they are.
Included by default — not an add-on
A generic web agency builds you a website and walks away. We hand you a connected system. The website feeds the CRM; the CRM closes more jobs.
// SEO STRATEGY
Your SEO Strategy — Built for Electricians
We research what your local customers actually search — "emergency electrician [suburb]", "licensed electrician near me", "switchboard upgrade cost" — and build a documented 12-month plan around it. No guesswork. Every keyword backed by real data.
// WORKS ALONGSIDE HIPAGES
We Work Alongside Hipages and ServiceSeeking
Upsoul is not a replacement for lead generation platforms. Stay on Hipages. Stay on ServiceSeeking. What we build gives you something those platforms can't — a destination that converts.
When you link from Hipages to a fast, professional website that loads instantly and makes it easy to call or book, your conversion rate goes up. That's the point. Every lead source performs better when your own site is strong.
// WHY UPSOUL
Why Not the $500 Website Guy?
Hard-coded in Astro, not WordPress or Wix — loads in under a second, scores 95+ on Core Web Vitals, no plugin debt
Strategy grounded in real keyword data — Ahrefs and SEMrush, your market, your competitors, your gaps
Hosted on Cloudflare — the fastest edge network in the world, not shared hosting that slows under load
You own the code — your site lives in a GitHub repo. If you ever leave, you take everything with you
CRM included by default — not sold as an extra, not bolted on. A connected system from day one
// HONEST TIMELINES
We Promise the Work, Not the Rankings
Google Business Profile optimisation can generate calls within weeks. SEO traction builds over 6–12 months. We can't promise specific rankings — nobody honestly can — but we track performance weekly and keep you informed the whole way.
We're not a set-and-forget agency. We're in it for the long game with you.
// PRICING
Simple, Transparent Pricing
All prices in AUD. No hidden fees. No lock-in contracts beyond 30 days notice.
STARTER
A properly built, SEO-optimised website — then we hand it over. No ongoing content or monitoring.
- ✓ Business interview — we understand your market, customers, and keywords before writing a word
- ✓ SEO-optimised website — real keyword research, proper on-page structure, not just a pretty template
- ✓ Submitted to Google Search Console so Google finds you from day one
- ✓ CRM set up and connected to your forms and calendar
- ✓ Automated lead capture — every enquiry flows into your CRM
- ✓ Hosting + technical maintenance — nothing breaks
- ✓ Up to 3 edits per month (copy, images, service updates)
- — No ongoing SEO content or ranking monitoring
GROWTH
Everything in Starter, plus active ongoing SEO — content, ranking management, and monthly reporting.
- ✓ Everything in Starter
- ✓ 2 SEO blog posts per month — researched, written, reviewed, published
- ✓ Keyword strategy built around your market and customers
- ✓ Google Search Console + GA4 managed for you
- ✓ Monthly ranking report — you always know where you stand
- ✓ Quarterly strategy review
WEBSITE BUILD
Custom website — scoped per project, any size
ADDITIONAL PAGE
Extra service or landing page for existing clients — keyword-targeted, SEO-optimised
$497 AUD
GBP SETUP + OPTIMISATION — ADD-ON
Google Business Profile claimed, fully optimised, categories set, services + photos added, Q&A seeded. One-off per location.
$500 AUD
GBP MONTHLY MANAGEMENT — ADD-ON
Weekly posts, photo uploads, review replies, Q&A management, and a monthly performance report. Per location.
$500 AUD/mo
Cancel anytime with 30 days written notice. All prices in Australian dollars, GST not included.
Not sure what you need?
Use the pricing calculator to build your estimate — website build, monthly plan, GBP add-ons, all in one total.
// QUESTIONS
FAQ
How soon will I get calls?
Your Google Business Profile can start generating calls within weeks of being properly set up. SEO builds over months — we track it weekly so you can see progress.
Do I need to leave Hipages or ServiceSeeking?
No. We work alongside them. Your own website makes every lead source convert better — including Hipages.
What if I already have a website?
We'll audit it honestly and tell you whether to build on it or start fresh. Given how we build — hard-coded in Astro, not WordPress — starting fresh is usually the right call and often faster.
Will you guarantee rankings?
No — and be wary of anyone who does. We guarantee the strategy, the quality, and the work. Rankings follow good work over time, but Google makes the final call.
// KEEP READING
Related Reading
More on getting found by local customers searching for an electrician:
SEO
How to Approach SEO for a Service Business in 2026
An honest, current take on SEO for service businesses like electrical.
Read →SEO
How to Choose a Local SEO Service Provider
The red flags and green flags when picking an SEO provider.
Read →SEO
What a Free SEO Audit Should Actually Tell You
What a genuinely useful free SEO audit includes.
Read →Explore our services: Web Design + SEO · SEO Services · SEO for Plumbers
// GET STARTED
Get Your Electrical Business Online Properly
We'll review your current site and local market, and show you the opportunities — no pressure, just honest data.