// WEB DESIGN + SEO FOR TRADIES
Your website and SEO.
Sorted. Hands off.
You're on the tools. You don't have time to think about meta tags, Google rankings, or CRM software. We handle all of it — so you can focus on the work that actually pays.
// THE TRADIE'S PROBLEM
Most tradies think their online presence is sorted. It isn't.
A Facebook page and a Google Business Profile will get you so far. Word of mouth is great — until it dries up. The tradies winning consistent work online have something most don't: a website Google trusts, and a search strategy that compounds over time.
76%
Of people search online before hiring a local tradie. Think with Google
5
Other quotes the average lead is also getting from HiPages or ServiceSeeking when they contact you.
0
Competitors you're bidding against when someone searches directly for you and lands on your own site.
Lead generation sites like HiPages are worth using. But every lead you get from your own Google rankings costs nothing — and you're not competing against anyone for it.
// WHY NOW
Search is changing. The longer you wait, the harder it gets.
Google is increasingly using AI to answer searches directly. The businesses that appear in those answers are the ones with established websites, consistent content, and strong local signals — built over months and years, not days.
SEO compounds. A competitor who starts today will outrank one who starts in twelve months. The best time to start was a year ago. The second best time is now.
THE COMPOUND EFFECT
Month 1–3
Site live, indexed, Google Business Profile optimised. Early search signals building.
Month 4–6
Content ranking for low-competition terms. Organic traffic starting. Profile showing in local map results.
Month 7–12
Rankings build. Inbound leads from search growing. Your competitors are still waiting to start.
// WHAT WE DO
Everything done for you. You do nothing.
After a short onboarding, we take over. No back-and-forth, no asking you to write content, no chasing you for updates.
01
A fast, professional website
Built on modern technology that scores 90+ on Google PageSpeed. Not a template. Built for your trade.
02
Google Business Profile setup + optimisation
The single biggest local ranking signal most tradies have set up wrong or not at all.
03
Documented SEO strategy
A 12-month keyword plan built around what your customers actually search. Reviewed every quarter.
04
Monthly content, human-reviewed
We write it, review it against your strategy, and publish it. No AI slop. No fluff.
05
Bundled CRM
Leads from your site go straight into a CRM. No separate software subscription. No leads falling through the cracks.
06
Hosting + maintenance included
One monthly plan. No separate hosting bill, no separate agency retainer. It's all in.
// TRADES WE WORK WITH
Built for your trade specifically
Every trade has different search terms, different seasonal demand, and different customer intent. We build pages and strategies around your trade — not a copy-paste template.
Don't see your trade? Get in touch — we work with most service trades across Australia.
// WHY UPSOUL
Why tradies choose Upsoul
Genuinely hands-off
After onboarding, you don't touch it. We handle updates, content, maintenance, and reporting. You get a monthly summary.
Modern technology, not a cheap template
We build on Astro — a framework that scores 90+ on Google PageSpeed out of the box. Most web designers in Perth are still on WordPress with 50/100 scores.
One provider, one invoice
Website, SEO, CRM, hosting, maintenance — all included. No juggling five different tools and subscriptions.
Transparent pricing, published openly
You know what you're paying before you talk to us. No surprises, no custom quotes that somehow always end up higher.
Human-reviewed content. No AI slop.
We use AI tools to work efficiently. Every piece of content is reviewed against your strategy and tone before it goes live. Google rewards quality — we don't cut corners on it.
// HONEST TIMELINES
We won't promise you rankings.
No honest agency can guarantee a #1 ranking or a specific number of leads. Anyone who tells you otherwise is guessing — or lying.
What we can promise: a professional site built to rank, a documented strategy updated quarterly, content published consistently, and weekly tracking you can see. SEO is a long game. The tradies who start now will be ahead of the ones who start next year.
// SPECIAL OFFER — LIMITED TIME
Free 5-page website build when you sign up to any plan.
This offer could end any day. No coupon needed — mention it on your call.
// PRICING
Simple, Transparent Pricing
All prices in AUD. No hidden fees. No lock-in contracts beyond 30 days notice.
STARTER
A properly built, SEO-optimised website — then we hand it over. No ongoing content or monitoring.
- ✓ Business interview — we understand your market, customers, and keywords before writing a word
- ✓ SEO-optimised website — real keyword research, proper on-page structure, not just a pretty template
- ✓ Submitted to Google Search Console so Google finds you from day one
- ✓ CRM set up and connected to your forms and calendar
- ✓ Automated lead capture — every enquiry flows into your CRM
- ✓ Hosting + technical maintenance — nothing breaks
- ✓ Up to 3 edits per month (copy, images, service updates)
- — No ongoing SEO content or ranking monitoring
GROWTH
Everything in Starter, plus active ongoing SEO — content, ranking management, and monthly reporting.
- ✓ Everything in Starter
- ✓ 2 SEO blog posts per month — researched, written, reviewed, published
- ✓ Keyword strategy built around your market and customers
- ✓ Google Search Console + GA4 managed for you
- ✓ Monthly ranking report — you always know where you stand
- ✓ Quarterly strategy review
WEBSITE BUILD
Custom website — scoped per project, any size
ADDITIONAL PAGE
Extra service or landing page for existing clients — keyword-targeted, SEO-optimised
$497 AUD
Cancel anytime with 30 days written notice. All prices in Australian dollars, GST not included.
Need a website build without a monthly plan? Standalone builds start at $3,997. See full pricing →
// QUESTIONS
Common questions from tradies
I already have a website. Why isn't it getting me work?
Having a website and having one that ranks are two different things. Most tradie websites are missing the technical signals Google uses to decide who shows up — structured data, keyword-targeted pages, mobile speed, and an optimised Google Business Profile. We audit all of it and fix what's holding you back.
I get leads from HiPages. Why do I need my own SEO?
HiPages works — it's worth keeping. But when someone finds you directly through Google and lands on your own website, they already trust you more before they've said a word. You're not competing against four other tradies for the same lead. Your own pipeline is one you own permanently. HiPages can be switched off or increase their prices tomorrow.
I don't have time to deal with websites and SEO.
That's exactly why we exist. You do nothing after onboarding. We handle the website, the monthly content, the SEO, and the CRM. You get a monthly update. That's it.
How long before SEO starts working?
We can't promise a timeline — no honest agency can. Typically, you'll start seeing search activity in the first few months, with meaningful traction building over 6–12. We track it weekly and report it plainly. You'll always know where things stand.
What's included in the monthly plan?
Hosting, maintenance, and a bundled CRM on Starter. On Growth, we add a documented SEO strategy, monthly keyword research, and published content — all reviewed by a real person before it goes live. See pricing below.
Do you work with tradies outside Perth?
Yes — we work with tradies across Australia. We're based in Perth but our service is fully remote. If you're in Melbourne, Brisbane, Sydney, or anywhere in between, get in touch.
// KEEP READING
Related Reading
More on getting found online as a local service business:
SEO
How to Approach SEO for a Service Business in 2026
An honest, current take on what SEO actually involves for service businesses.
Read →SEO
How to Choose a Local SEO Service Provider
The red flags and green flags when picking an SEO provider.
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What a Free SEO Audit Should Actually Tell You
What a genuinely useful free SEO audit includes — and what to ignore.
Read →Explore our services: Web Design + SEO · SEO Services
// GET STARTED
Get your trade business ranking on Google
We'll review your current site and local search presence, and show you what's holding you back — no pressure, just honest data.