Web Design + SEO for Painters
When a homeowner decides it's time to repaint, their first move is Google. "Painter near me." "House painting [suburb]." If you're not in those results, someone else gets the job. We fix that.
// SPECIAL OFFER — LIMITED TIME
Free 5-page website build when you sign up to any plan.
This offer could end any day. No coupon needed — mention it on your call.
// THE PAINTER'S PROBLEM
Where Most Painters Are Starting From
Most painting businesses run on referrals and quote platforms. Both work — but neither compounds:
Referrals — inconsistent, slow to scale, stop when you stop asking
Quote platforms — you're one of five painters quoting the same job, competing on price
No website, or a weak one — nothing building authority, nothing capturing organic search
A website you own changes the equation — it captures search traffic 24 hours a day and gives every other lead source somewhere to convert.
// WHAT WE BUILD
Your Painting Business Website
Built to turn searchers into quote requests:
01
Before and after gallery
Your work speaks for itself — we make sure people can see it
02
Service pages
Interior, exterior, commercial, roof painting — each targeting the right searches
03
Service-area pages
Show up across your suburbs, not just one location
04
Quote request forms
Wired into your CRM — every enquiry captured and followed up
05
Reviews and social proof
Google reviews, testimonials, trust signals that convert browsers into callers
06
Fast, mobile-first, search-ready
Built for speed from day one — not retrofitted later
// LOCAL SEARCH
Google Business Profile — The First Thing We Fix
For local trades, Google Business Profile is the highest-impact first move. It's what puts you in the local map pack — the three results that appear before the organic listings. Most painters have it set up incorrectly or incompletely.
Category optimisation — set up correctly against what your highest-ranking competitors are using
Service listings and photos — your work visible before someone even clicks to your site
Review strategy — a consistent approach to building Google reviews that compounds over time
// THE CRM
Not Just a Website — a Business Back-End
Most painting businesses manage quotes through email, WhatsApp, and memory. Follow-ups get missed. Jobs fall through. A CRM is included with every Upsoul plan by default — not sold as an add-on.
Every enquiry captured in one place
Form submissions, calls, messages — all in the CRM. Nothing disappears into an inbox.
Quote pipeline management
Track where every job is — quoted, accepted, scheduled, invoiced. No more following up from memory.
Calendar and scheduling
Jobs booked directly into your calendar. No double-bookings, no back-and-forth.
The website feeds the CRM — automatically
A generic web agency builds a site and walks away. We hand you a connected system from day one.
// SEO STRATEGY
Your SEO Strategy — Built for Painters
We research what your local customers actually search — "house painter [suburb]", "interior painting quote", "commercial painter near me" — and build a documented 12-month plan around it. Seasonality built in: exterior painting peaks in spring and summer, interior is year-round.
// WORKS ALONGSIDE HIPAGES
We Work Alongside Hipages and Airtasker
Upsoul is not a replacement for quote platforms. Stay on Hipages. Stay on Airtasker. What we build gives those platforms something to send leads to — a fast, professional website that converts.
When a homeowner sees your Hipages profile and then visits your own website before deciding, your conversion rate goes up. Every lead source performs better when your site is strong.
// WHY UPSOUL
Why Not the $500 Website Guy?
Hard-coded in Astro, not WordPress or Wix — loads in under a second, no templates, no plugin debt
Strategy grounded in real keyword data — your local market, your competitors, your gaps
Hosted on Cloudflare — the fastest edge network available, not shared hosting
You own the code — everything in a GitHub repo, yours to take if you ever leave
CRM included by default — a connected system, not just a brochure site
// HONEST TIMELINES
We Promise the Work, Not the Rankings
Google Business Profile optimisation can generate enquiries within weeks. SEO builds over 6–12 months. We track performance weekly and keep you informed throughout.
We're not a set-and-forget agency. We're in it for the long game with you.
// PRICING
Simple, Transparent Pricing
All prices in AUD. No hidden fees. No lock-in contracts beyond 30 days notice.
STARTER
A properly built, SEO-optimised website — then we hand it over. No ongoing content or monitoring.
- ✓ Business interview — we understand your market, customers, and keywords before writing a word
- ✓ SEO-optimised website — real keyword research, proper on-page structure, not just a pretty template
- ✓ Submitted to Google Search Console so Google finds you from day one
- ✓ CRM set up and connected to your forms and calendar
- ✓ Automated lead capture — every enquiry flows into your CRM
- ✓ Hosting + technical maintenance — nothing breaks
- ✓ Up to 3 edits per month (copy, images, service updates)
- — No ongoing SEO content or ranking monitoring
GROWTH
Everything in Starter, plus active ongoing SEO — content, ranking management, and monthly reporting.
- ✓ Everything in Starter
- ✓ 2 SEO blog posts per month — researched, written, reviewed, published
- ✓ Keyword strategy built around your market and customers
- ✓ Google Search Console + GA4 managed for you
- ✓ Monthly ranking report — you always know where you stand
- ✓ Quarterly strategy review
WEBSITE BUILD
Custom website — scoped per project, any size
ADDITIONAL PAGE
Extra service or landing page for existing clients — keyword-targeted, SEO-optimised
$497 AUD
GBP SETUP + OPTIMISATION — ADD-ON
Google Business Profile claimed, fully optimised, categories set, services + photos added, Q&A seeded. One-off per location.
$500 AUD
GBP MONTHLY MANAGEMENT — ADD-ON
Weekly posts, photo uploads, review replies, Q&A management, and a monthly performance report. Per location.
$500 AUD/mo
Cancel anytime with 30 days written notice. All prices in Australian dollars, GST not included.
Not sure what you need?
Use the pricing calculator to build your estimate — website build, monthly plan, GBP add-ons, all in one total.
// QUESTIONS
FAQ
How soon will I get quote requests?
Your Google Business Profile can generate enquiries within weeks. SEO builds over months — we track it weekly.
Do you factor in seasonal painting work?
Yes — exterior peaks in spring and summer, interior is year-round. We build the seasonality into the content strategy.
Do I need to leave Hipages or Airtasker?
No. We work alongside them. Your own website makes every lead source convert better.
Will you guarantee rankings?
No — and be wary of anyone who does. We guarantee the strategy, the quality, and the work.
// KEEP READING
Related Reading
More on getting found by local customers searching for a painter:
SEO
How to Approach SEO for a Service Business in 2026
An honest, current take on SEO for service businesses like painting.
Read →SEO
How to Choose a Local SEO Service Provider
The red flags and green flags when picking an SEO provider.
Read →SEO
What a Free SEO Audit Should Actually Tell You
What a genuinely useful free SEO audit includes.
Read →Explore our services: Web Design + SEO · SEO Services · SEO for Plumbers
// GET STARTED
Get Your Painting Business Online Properly
We'll review your current site and local market, and show you the opportunities — no pressure, just honest data.