Web Design + SEO for Roofers
After a storm, homeowners search immediately. "Roof leak repair near me." "Emergency roofer [suburb]." If you're not showing up, you're missing the highest-intent jobs in your market. We fix that.
// SPECIAL OFFER — LIMITED TIME
Free 5-page website build when you sign up to any plan.
This offer could end any day. No coupon needed — mention it on your call.
// THE ROOFER'S PROBLEM
Where Most Roofing Businesses Are Starting From
Roofing is high-value work with high-urgency intent. Yet most roofers have no web presence that captures it:
No Google Business Profile — or one that's set up incorrectly with the wrong categories
A slow or outdated website — not showing up for any meaningful local searches
Leads managed through word of mouth and quote platforms — inconsistent, and you're competing on price
Emergency roofing searches have some of the highest commercial intent of any trade. Being visible when someone's roof is leaking is worth more than any ad campaign.
// WHAT WE BUILD
Your Roofing Business Website
Built to capture emergency and planned roofing jobs alike:
01
Click-to-call front and centre
Emergency roof leaks don't fill in forms — one tap to reach you
02
Service pages
Repairs, replacements, gutters, storm damage — each targeting the right searches
03
Service-area pages
Show up across your suburbs, not just one location
04
Before and after gallery
High-value jobs need evidence — photos of completed work build trust fast
05
Quote and inspection forms
Wired into your CRM — every enquiry captured and followed up
06
Sub-second load speed
Emergency searches won't wait — we build fast by default
// LOCAL SEARCH
Google Business Profile — The First Thing We Fix
For local trades, Google Business Profile is the highest-impact first move. It determines whether you appear in the local map pack — the results that get the majority of emergency clicks. Most roofers have it set up incorrectly.
Category optimisation — set up correctly against what your highest-ranking local competitors are using
Emergency availability — after-hours and storm response highlighted where it matters
Review strategy — a consistent approach to building Google reviews that compounds over time
// THE CRM
Not Just a Website — a Business Back-End
Most roofing businesses manage jobs through phone calls, WhatsApp, and spreadsheets. During storm season, leads come in faster than you can respond — and some get lost. A CRM is included with every Upsoul plan by default.
Every enquiry captured in one place
Form submissions, calls, messages — all in the CRM. Nothing disappears into an inbox during a busy storm period.
Job pipeline management
Track every job from enquiry to invoice — inspection booked, quote sent, job scheduled, completed.
Calendar and scheduling
Inspections and jobs booked directly. No double-bookings, no missed follow-ups.
The website feeds the CRM — automatically
A generic web agency builds a site and walks away. We hand you a connected system from day one.
// SEO STRATEGY
Your SEO Strategy — Built for Roofers
We research what your local customers actually search — "roof repair [suburb]", "emergency roofer near me", "roof replacement cost" — and build a documented 12-month plan around it. Storm season and planned replacement cycles built in.
// WORKS ALONGSIDE HIPAGES
We Work Alongside Hipages and ServiceSeeking
Upsoul is not a replacement for lead generation platforms. Stay on Hipages. Stay on ServiceSeeking. What we build gives those platforms somewhere to send leads that actually converts.
When a homeowner finds you on Hipages and checks your website before deciding, a fast, professional site converts them. A slow or missing website loses them. Your own site is the infrastructure every other lead source depends on.
// WHY UPSOUL
Why Not the $500 Website Guy?
Hard-coded in Astro, not WordPress or Wix — loads in under a second, no templates, no plugin debt
Strategy grounded in real keyword data — your local market, your competitors, your gaps
Hosted on Cloudflare — the fastest edge network available, not shared hosting that slows under load
You own the code — everything in a GitHub repo, yours to take if you ever leave
CRM included by default — a connected system, not just a brochure site
// HONEST TIMELINES
We Promise the Work, Not the Rankings
Google Business Profile optimisation can generate calls within weeks. SEO traction builds over 6–12 months. We track performance weekly and keep you informed throughout.
We're not a set-and-forget agency. We're in it for the long game with you.
// PRICING
Simple, Transparent Pricing
All prices in AUD. No hidden fees. No lock-in contracts beyond 30 days notice.
STARTER
A properly built, SEO-optimised website — then we hand it over. No ongoing content or monitoring.
- ✓ Business interview — we understand your market, customers, and keywords before writing a word
- ✓ SEO-optimised website — real keyword research, proper on-page structure, not just a pretty template
- ✓ Submitted to Google Search Console so Google finds you from day one
- ✓ CRM set up and connected to your forms and calendar
- ✓ Automated lead capture — every enquiry flows into your CRM
- ✓ Hosting + technical maintenance — nothing breaks
- ✓ Up to 3 edits per month (copy, images, service updates)
- — No ongoing SEO content or ranking monitoring
GROWTH
Everything in Starter, plus active ongoing SEO — content, ranking management, and monthly reporting.
- ✓ Everything in Starter
- ✓ 2 SEO blog posts per month — researched, written, reviewed, published
- ✓ Keyword strategy built around your market and customers
- ✓ Google Search Console + GA4 managed for you
- ✓ Monthly ranking report — you always know where you stand
- ✓ Quarterly strategy review
WEBSITE BUILD
Custom website — scoped per project, any size
ADDITIONAL PAGE
Extra service or landing page for existing clients — keyword-targeted, SEO-optimised
$497 AUD
GBP SETUP + OPTIMISATION — ADD-ON
Google Business Profile claimed, fully optimised, categories set, services + photos added, Q&A seeded. One-off per location.
$500 AUD
GBP MONTHLY MANAGEMENT — ADD-ON
Weekly posts, photo uploads, review replies, Q&A management, and a monthly performance report. Per location.
$500 AUD/mo
Cancel anytime with 30 days written notice. All prices in Australian dollars, GST not included.
Not sure what you need?
Use the pricing calculator to build your estimate — website build, monthly plan, GBP add-ons, all in one total.
// QUESTIONS
FAQ
How soon will I get calls?
Your Google Business Profile can start generating calls within weeks. SEO builds over months — we track it weekly.
Do you factor in storm season?
Yes — emergency repair and storm damage searches are built into the strategy as high-priority targets.
Do I need to leave Hipages or ServiceSeeking?
No. We work alongside them. Your own website makes every lead source convert better.
Will you guarantee rankings?
No — and be wary of anyone who does. We guarantee the strategy, the quality, and the work.
// KEEP READING
Related Reading
More on getting found by local customers searching for a roofer:
SEO
How to Approach SEO for a Service Business in 2026
An honest, current take on SEO for service businesses like roofing.
Read →SEO
How to Choose a Local SEO Service Provider
The red flags and green flags when picking an SEO provider.
Read →SEO
What a Free SEO Audit Should Actually Tell You
What a genuinely useful free SEO audit includes.
Read →Explore our services: Web Design + SEO · SEO Services · SEO for Plumbers
// GET STARTED
Get Your Roofing Business Online Properly
We'll review your current site and local market, and show you the opportunities — no pressure, just honest data.