// WEB DESIGN PERTH PRICE
How much does web design cost in Perth?
Here are the actual numbers.
Most Perth agencies won't tell you their prices until you've had three meetings. We publish ours openly — because if the price doesn't work for you, there's no point wasting each other's time.
// WEBSITE BUILD PRICING
Website build costs — published, not quoted
One-off build cost. You own the site. Hosting and maintenance are separate under a monthly plan.
ESSENTIAL
$3,997
AUD + GST, one-off
5 pages
Custom design, no templates
90+ Google PageSpeed
Keyword research per page
Forms wired to CRM
BUSINESS POPULAR
$5,997
AUD + GST, one-off
10 pages
Everything in Essential
Service + location pages
Blog setup
FAQ with structured data
GROWTH
$8,997
AUD + GST, one-off
15 pages
Everything in Business
Vertical + niche pages
Case study page
Comprehensive SEO foundation
All prices AUD + GST. Additional pages after build: $497/page for existing clients.
// MARKET CONTEXT
What does web design actually cost in Perth?
Perth web design pricing varies enormously. Here's an honest breakdown of what different options actually deliver.
OPTION
TYPICAL COST
WHAT YOU GET
DIY (Wix, Squarespace)
$0–$50/mo
Template, limited SEO, you do all the work. Fine for a hobby, not for a business trying to rank.
Cheap freelancer
$500–$2,000
WordPress template, basic setup. No keyword research, no structured data, no ongoing care. Ranks poorly.
Upsoul
from $3,997
Custom Astro build, 90+ PageSpeed, keyword research, structured data, CRM bundled, hosted and maintained.
Large Perth agency
$8,000–$20,000+
Custom build, full service — but you're also funding their office, account managers, and sales team.
// WHAT'S IN EVERY BUILD
What Upsoul includes that most agencies charge extra for
These are often quoted as add-ons elsewhere. At Upsoul they're standard.
Keyword research — every page targets what your customers search
Schema markup — structured data that helps Google understand your business
90+ Google PageSpeed — not bolted on, built in from day one
CRM integration — leads go straight into a contact manager, not lost in an inbox
You own the code — no platform lock-in, the site is yours if you ever leave
Cloudflare hosting — enterprise-grade speed and security, included in the monthly plan
// SPECIAL OFFER — LIMITED TIME
Free 5-page website build when you sign up to any plan.
This offer could end any day. No coupon needed — mention it on your call.
// PRICING
Simple, Transparent Pricing
All prices in AUD. No hidden fees. No lock-in contracts beyond 30 days notice.
STARTER
A properly built, SEO-optimised website — then we hand it over. No ongoing content or monitoring.
- ✓ Business interview — we understand your market, customers, and keywords before writing a word
- ✓ SEO-optimised website — real keyword research, proper on-page structure, not just a pretty template
- ✓ Submitted to Google Search Console so Google finds you from day one
- ✓ CRM set up and connected to your forms and calendar
- ✓ Automated lead capture — every enquiry flows into your CRM
- ✓ Hosting + technical maintenance — nothing breaks
- ✓ Up to 3 edits per month (copy, images, service updates)
- — No ongoing SEO content or ranking monitoring
GROWTH
Everything in Starter, plus active ongoing SEO — content, ranking management, and monthly reporting.
- ✓ Everything in Starter
- ✓ 2 SEO blog posts per month — researched, written, reviewed, published
- ✓ Keyword strategy built around your market and customers
- ✓ Google Search Console + GA4 managed for you
- ✓ Monthly ranking report — you always know where you stand
- ✓ Quarterly strategy review
WEBSITE BUILD
Custom website — scoped per project, any size
ADDITIONAL PAGE
Extra service or landing page for existing clients — keyword-targeted, SEO-optimised
$497 AUD
Cancel anytime with 30 days written notice. All prices in Australian dollars, GST not included.
Need a website build without a monthly plan? Standalone builds start at $3,997. See full pricing →
// QUESTIONS
Web design pricing — common questions
How much does a website cost in Perth?
At Upsoul, website builds start at $3,997 for a 5-page Essential site. A 10-page Business build is $5,997 and a 15-page Growth build is $8,997. These are one-off build costs. Ongoing hosting, maintenance, and CRM are covered under a monthly plan from $397/month. Most Perth agencies charge $5,000–$15,000 for a build, then bill separately for hosting and SEO.
Why do some Perth web designers charge $500 and others charge $15,000?
The $500 option is almost always a template with your logo dropped in — no keyword research, no structured data, no ongoing care. It'll look okay and do nothing for your Google rankings. The $15,000 end is often a large agency with significant overhead passing costs on to you. Upsoul sits in between: custom-built on modern technology, priced without the overhead.
What's included in the website build price?
Every build includes custom design (no templates), development on Astro for 90+ Google PageSpeed, keyword research per page, structured data (schema markup), mobile-first layout, contact forms wired to your CRM, and a handover with documentation. Hosting and maintenance are covered under the monthly plan.
Is there an ongoing cost after the build?
Yes — hosting, maintenance, and the bundled CRM are covered under the Starter plan at $397/month. This keeps your site live, updated, and secure, and ensures leads from your site land in your CRM. SEO is an optional add-on under the Growth plan at $1,697/month.
Can I get SEO included from the start?
Yes. The Growth plan ($1,697/month) includes hosting, maintenance, CRM, a documented 12-month SEO strategy, keyword research, and monthly content reviewed by a real person. Most clients start with a build + Starter, then upgrade to Growth when they're ready to invest in search rankings.
Do you work with businesses outside Perth?
Yes — we work with businesses across Australia. We're Perth-based but fully remote.
// KEEP READING
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How to Choose a Local SEO Service Provider
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What a Free SEO Audit Should Actually Tell You
What a genuinely useful free SEO audit includes — and what to ignore.
Read →Explore our services: Full Pricing Page · Web Design + SEO
// GET STARTED
Get a straight answer on what your website will cost.
We'll review what you need and give you a clear number — no discovery sessions, no vague quotes.